Matt sits down with Take Two founder Jerek Lovey. Take Two makes plant-based barely milk with a huge emphasis on sustainability using upcycled spent grain as a key component in their tasty game-changing dairy-free milk.
In a lot of ways, the inception of Take Two was fairly Serendipitous. Jerek had just sold a wildly successful kale chips brand that you probably had the chance to enjoy. He wasn’t actually looking to start another business but was approached by Anheuser-Busch to work on a way to upcycle spent grains from their brewing process.
Take Two is changing the game for plant-based milk on seemingly all fronts. To start, their dedication to sustainability is unparalleled to the point of them helping to repurpose thousands upon thousands of spent grain that otherwise would go to waste. On the nutrition front, their barely milk is so much more nutrient-dense than your typical plant-based milk but, most importantly the taste and texture of Take Two is amazing. It really all comes down to barely as the x-factor to fixing the classic problems of plant-based milk while helping offer a better more sustainable solution. So, how just how does one start a plant-based milk company let alone pioneer a new and progressive upcycling technique.
In this episode of Built On Passion Jerek Lovey shares the story of how he started a plant-based milk brand from the ground up, how barely is a game-changing grain of the future, what it took to build out their upcycling process, and the ‘How’ and ‘Why’ behind Take Two.