Kinona was started while Tami and fellow co-founder, Dianne Celuch were getting more and more into Golf. Having a background in fashion, it was tough to look past the lack of innovation in apparel options for women that the industry had to offer. When it comes to style and inclusion the Golf Industry has been a little slow to adapt with the changing times and those are two major keystones that Kinona is built on. After years of getting more and more into the sport, they decided to roll up their sleeves and help bring the Golf industry into the 21st century by providing more than just a “pink it and shrink it” option for women. Having years of experience bringing brands to life and products to market they managed to develop apparel that doesn’t just look incredible but, breathes life into the sport.