The Ultimate Disaster Kit
to meet you wherever you’re at physically, psychologically, and emotionally
To find out more about how Terra FRMA got its start and what’s in store for the future, Matt interviews Terra FRMA founder, Allison Barnard
More about the episode
Matt sits down with Terra FRMA founder Allison Barnard. Terra FRMA is an emergency preparedness company dedicated to creating products to give you the mental and emotional tools to overcome natural disasters.
Allison is what she would call a serial entrepreneur and, I don’t think anyone would argue otherwise. It’s safe to say that when Allison comes up with a good idea, she follows through, and that is very much the case for how she started Terra FRMA. Disaster is something that touched her personally and was ultimately the catalyst for her creating Terra FRMA’s disaster deck but, for her it wasn’t simply a matter of creating a product to address her experience. She took it all the way, as far as talking to countless disaster experts, making sure the most common natural disasters were addressed fully and completely. One of the more remarkable things that Terra FRMA covers is how to handle these traumatic situations on a physiological and emotional level. That’s something that was extremely important to Allison when creating the grab & Go Kit and something that she didn’t find ANY other disaster resource really included. In fact, it was exactly that missing component that made her say ‘Yeah, I can do this better’ and start Terra FRMA.
In this episode of Built On Passion Allison Barnard shares why she started Terra FRMA, some of the obstacles she faced and how she overcame them, and how she added a new element to what it means to be prepared for a disaster.
Have an opinion? We want to hear it! Join the conversation and leave a comment, check out show notes, and get all the links mentioned in this episode below
Give Allison’s latest project She Founder’s Podcast a listen!
JOIN THE RY Outfitters COMMUNITY AND HAVE INNOVATIVE & UNIQUE OUTDOOR STARTUPS LIKE TERRA FRMA DELIVERED TO YOUR INBOX
What do you think of Terra FRMA? Leave a comment below to let us know!