A tried and true form of fitness
With a huge upgrade to make it more effective and fun
To find out more about how Crossrope got its start and what’s in store for the future, Matthew interviews Crossrope CMO, Srdjan Popovic
More about the episode
Matt sits down with Crossrope CMO Srdjan Popovic. Crossrope is a modular jump rope system that allows you to get a full-body workout and scale-up resistance as you progress.
There’s something to be said about an old method of fitness that is still used today. Jump rope hasn’t really had any kind of modernization but, Crossrope thankfully has broken that barrier. Srdjan’s interlude to Crossrope was initially as a blogger but it wasn’t too long before he really got behind the movement and took on a bigger role with Crossrope. While Crossrope isn’t necessarily reinventing the wheel, there’s no question that they are seriously improving it even, going so far as game-ifying jump rope through their app. It’s one thing making a new method of fitness and letting the world take it as they will but Crossrope goes far beyond that and has cultivated quite a community around their jump rope system and training app.
In this episode of RY Outfitters | Built On Passion Srdjan Popovic shares about how Crossrope was developed not just as a product, but as a brand, how he built a community around the budding phenomenon, and how to relate it to people in a way they can wrap their head around the idea.
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What do you think of Crossrope? Leave a comment below to let us know!