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#256 PurePower Botanicals // Don McLaughlin- CBD As A Key Ingredient In A Greater Health Equation

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PurePower Botanicals


It’s a whole dang system

To find out more about how PurePower got its start and what’s in store for the future, Matt interviews PurePower founder, Don McLaughlin







More about the episode

Matt sits down with PurePower founder Don McLaughlin. PurePower Botanicals is a health and wellness company making supplements designed to help you live a healthy life. Their supplements are a combination of carefully CBD, herbs, minerals, and functional mushrooms to come together to give you the support you’re looking for.

Don is an endurance athlete and a wellness advocate however, his foray into the wellness world was one that came after a long arduous journey that challenged what he knew about health. This stark shift nudged him towards CBD as a solution. Before long he took that even further, started doing research into herbs and minerals to further give him the health boost he was looking for, interviewing health experts and even publishing a book on sports medicine and the endocannabinoid system. He was looking at CBD in a new light, as a part of a system rather than a remedy in and of itself and this idea laid the groundwork for the philosophy behind PurePower Botanicals. So, he brought on an herbalist, built an all-star team, and with a ton of community support, began to build PurePower Botanicals.

In this episode of Built On Passion, Don McLaughlin shares his how and why behind PurePower Botanicals, what it took to create and market his products, and how he built an all-star team.

Have an opinion? We want to hear it! Join the conversation and leave a comment, check out show notes, and get all the links mentioned in this episode below

Key Points From This Episode:

  • An introduction to Don McLaughlin and his company, PurePower Botanicals.

  • What led Don to discover CBD and start a natural wellness company based on its benefits.

  • Learn more about the endocannabinoid system and the book he co-authored about it.

  • Don shares the process of developing, testing, and marketing his products.

  • Hear his advice for finding the right people to endorse your brand via word of mouth.

  • Taking a holistic view of CBD as a key ingredient rather than an all-in-one solution.

  • Don talks about the holistic PurePower System they have developed.

  • Some of the roadblocks Don has encountered in educating customers about PurePower.

  • The importance of promoting education and transparency in the nutraceutical industry.

  • The role that third-party testing plays in creating the highest quality product possible.

  • Why Don describes finding the right herbalist as a “godsend.”

  • What hitting rock bottom taught Don about leadership, entrustment, and vision.

  • The value of passion and curiosity coupled with strong problem-solving skills and a real desire to serve others.

  • How Don built an all-star team by focusing on company culture and a shared mission.

  • Why PurePower hopes to offer coaching programs to complement their products in future.

  • The benefits of creating a holistic approach to resetting your health.

  • The role that grassroots marketing and social media have played in PurePower’s messaging.

  • Don reflects on the most difficult part of building PurePower: creating awareness.

  • Some of the biggest mistakes he made along the way, including getting caught up in the numbers at the expense of the mission.

  • His advice for young entrepreneurs; really understand your ‘why’!

  • Why Don says the best part of running PurePower is the customer reviews.



What do you think of PurePower Botanicals? Leave a comment below to let us know!

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