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#261 Giddy Yo // Bridgitte Longshore – How A Chocolate Bar Can Change Everything

Giddy Yo

Organic Dark Chocolate, Coffee, & Superfoods

That Feed Your Soul

To find out more about how Giddy Yo got its start and what’s in store for the future, Matt interviews Giddy Yo founder, Bridgitte Longshore







More about the episode

Matt sits down with Giddy Yo founder Bridgitte Longshore. Giddy Yo makes organic nutritious dark chocolate & body care products that are designed with purpose and made with love.

Bridgette has always had a serious love for healthy living and clean nutritious foods. So, it’s no surprise that Giddy Yo really got its start right in her kitchen while trying to feed her family the best food she could get her hands on. Before long she was making chocolate for farmers markets and that very quickly snowballed into a bigger, and bigger operation until she found herself going through hell-and-high water to source ingredients for enough batches of chocolate to meet her demand. With a sense of uncompromising quality and a commitment to run an ethical business, Bridgitte is fairly strict about what goes into her products and keeps her deep-rooted love for healthy foods sowed within each bar. Beyond making such fantastic chocolate, Bridgitte has instilled a deep sense of gratitude and moral responsibility within Giddy Yo and is always quick to help support anyone in need. At a point, one can make the argument that Giddy Yo is less about the chocolate and more about celebrating the little things in life that make it special.

In this episode of Built On Passion Bridgitte Longshore shares how she scaled her business so quickly, the challenges of sourcing ingredients while maintaining the highest quality, and her how and why behind building Giddy Yo.

“Even though it’s just chocolate or just food, it brings a lot of joy to people. Just knowing that, how can I not do it?”

— Bridgitte Longshore

Have an opinion? We want to hear it! Join the conversation and leave a comment, check out show notes, and get all the links mentioned in this episode below

Key Points From This Episode:

  • An introduction to our guest, Bridgitte Longshore.

  • Why starting a creative business was not optional for her.

  • How expecting a child sparked Bridgitte’s passion for health and wellness.

  • How healthy eating has moved from being a choice to a necessity.

  • The story of how Bridgitte started Giddy Yo as a stay-at-home mom in 2009.

  • Why choosing health food companies is based on trust.

  • The process of sourcing heirloom, organic cacao.

  • Bridgitte’s impetus to serve people who care about where their food comes from.

  • How Bridgitte encourages customers to ask questions.

  • How she finds, tests, and vets her suppliers.

  • Why one of the things that Giddy Yo offers is a felt experience of being seen and heard.

  • The story of how Giddy Yo’s products touched customers’ lives.

  • How Giddy Yo went from selling at Farmer’s Markets to a full-blown business.

  • Giddy Yo’s name and what it means.

  • One of the biggest challenges of starting the Giddy Yo: finding balance.

  • How the pandemic brought the realization that Bridgitte works for her people.

  • The best part of running Giddy Yo: seeing the whole team work together, and creating a product that people love!



What do you think of Giddy Yo? Leave a comment below to let us know!

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