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#265 Routine // Jake Rhodes – Improving Your Day By Simplifying Your Morning Routine



How starting the day off with the right routine

Can make all the difference

To find out more about how Routine got its start and what’s in store for the future, Matt interviews Routine co-founder, Jake Rhodes







More about the episode

Matt sits down with Routine co-founder Jake Rhodes. Routine makes daily supplements to help you get into your routine, develop healthy habits, and start the day off right.

Jake might be what you would call a serial entrepreneur but, of his colorful career of building businesses, Routine is something that particularly hit home for him and his co-founder and wife, Erin Rhodes. They didn’t have to dig too deep. It started by simply looking at their daily routine and just asking the simple question of ‘how can we make this better?’

The answer was taking something that they did every day, that was simple, that primed them to start the day off right and simplify it. For Erin and Jake and many many people hydration is exactly that; more specifically, hydrating with the concoction of lemon juice, apple cider vinegar, and Himalayan sea salt. This might seem like a simple recipe on its own but,, when you introduce the chaos and unexpected turns of life getting in the way, it can be harder to keep up with the routine. That’s exactly what Jake and Erin sought to remedy in creating Routine. Taking these simple yet extremely impactful rituals like hydration and fueling up and making them simplified, streamlined, and bulletproof when life gets a little hectic. Moreover, creating a product that is healthy, natural, and a better take across the board on a tried and true ritual that can have such a positive impact on how your day unfolds.

In this episode of Built On Passion Jake Rhodes shares his experience in creating his flagship product the mourning routine, how, and the ‘how’ and ‘why’ behind starting Routine.

Have an opinion? We want to hear it! Join the conversation and leave a comment, check out show notes, and get all the links mentioned in this episode below

Key Points From This Episode:

  • An introduction to Jake Rhodes, a father, husband, and lifelong entrepreneur.

  • His background selling knockoff purses, printing, medical sales, and finally starting Routine.

  • How your body loses water while you sleep, leaving you thirsty and lighter in the morning.

  • How apple cider vinegar, lemon, and sea salt can rehydrate and replenish your electrolytes.

  • The interruption to Jake’s daily routine that led him to create a product that would help people keep this part of their routine consistent.

  • The biggest challenge he faced creating this product: creating a flavor profile without sugar.

  • How he developed a product that was more accessible than the apple cider vinegar alone.

  • How people have their spin on the product, but get the same ingredients as the base.

  • Why, unlike other products, they are aiming to be part of a daily routine.

  • How to check your hydration by observing the color of your urine.

  • Why it is so important to hydrate throughout the day.

  • The process of refining the product before finding a manufacturer in the supplement space.

  • Challenges unique to creating a product in the food space and building the relationship.

  • The two new products in their range: elderberry gummies and apple cider gummies.

  • Why your product is always the most important thing.

  • How small changes to your product offering can make a huge impact.

  • The fact that Routine is the only product that includes both red and green.

  • How he came to partner with kindness.org to send customers a surprise gift.

  • Jake’s advice to listeners: somebody’s going to do it, it might as well be you!

  • Why you should write down everything you touch in a day to see what it is that you believe in and use subconsciously.



What do you think of Routine? Leave a comment below to let us know!

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