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Hestra
Progressive Glove Technology
While Keeping Tradition Alive
To find out more about how Hestra got its start and what’s in store for the future, Matt interviews Hestra US Marketing Manager, Drew Eakins
More about the episode
Matt sits down with Hestra US Marketing Manager Drew Eakins. Hestra is a family-owned glove manufacturer that has helped define what makes a high-quality performance glove.
It’s no secret that Hestra is considered one of the bigger players in the world of outdoor sports. With being in business for over a century, it’s safe to say they’ve left a serious mark, especially with snow sports (which has been their bread and butter since almost the beginning). However, despite being a recognizable brand you might not realize just where they fit in the tapestry of the outdoor sports industry (and at this point fashion too…really anything glove related). For instance, did you know that Hestra is run by 2 of the 100 true master certified glove cutters in the world (which is a skill that’s dying out… chances are you might not have even realized that there was a glove cutting profession). Not only is Hestra a company built on rich tradition but, they’ve managed to still push forward and both develop and integrate new technology, paving the way for the technical gloves.
In this episode of Built On Passion Drew Eakins shares a glimpse into Hestra’s rich history, a peek behind the curtain of what goes into Hestra’s R & D, and the ‘how’ and ‘why’ behind Hestra
Have an opinion? We want to hear it! Join the conversation and leave a comment, check out show notes, and get all the links mentioned in this episode below
Key Points From This Episode:
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Meet Drew Eakins, Hestra US Marketing Manager
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The 3 Facest of Hestra
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What’s to Love about Hestra
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How Hestra came into being.
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The process of becoming a master certified glove cutter entails.
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Hestra’s approach to research and development, using one of the world’s most iconic gloves as an example.
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Some of the special features of Hestra gloves.
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The primary goal of Hestra.
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So just how durable are Hestra gloves?
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New technology that Hestra is going to be launching this year.
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Relationships that Hestra develops with their customers.
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Hestra’s sizing strategy.
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Why Hestra has chosen to focus only on gloves.
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How Hestra priorities sustainability.
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What the high fashion Hestra range looks like.
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The way Hestra wants people to think about gloves.
Links/Resources:
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What do you think of Hestra? Leave a comment below to let us know!