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#269 Sego Ski Co. // Peter & Tim Wells – High-Quality, Handcrafted Skis Designed To Help Carry The Spirit Of Skiing Forward

Sego Ski Co.

Handmade High-performance Skis

Built With Passion & Driven By Community

To find out more about how Sego Ski Co. got its start and what’s in store for the future, Matt interviews Sego Ski Co. founder, Peter & Tim Wells







More about the episode

Matt sits down with Sego Ski Co co-founders Peter & Tim Wells. Sego Ski Co is a ski manufacturer making high-quality handmade skis

Over the years Sego Ski Co. has been growing hand over fist as a rapidly rising star in the ski industry. One of the remarkable things about Sego Ski Co. isn’t JUST the fact that they make a remarkable pair of skis, it’s that despite experiencing some serious growth (expanding their facility, growing their team, etc.) they manage to stay committed to the foundational soul on which they’ve built Sego Ski Co. In addition to completely owning their entire manufacturing process, they’ve seriously grown their partnerships, working to help expand the accessibility of snowsports and get more people out there to enjoy it whether it’s their local hill or somewhere along the powder highway in BC.

In this episode of Built On Passion Tim & Peter Wells peel back the curtain on some major milestones they’ve reached, their vision for where Sego Ski Co. exists in the snow industry, and the ‘how’ and ‘why’ behind starting Sego Ski Co.

Have an opinion? We want to hear it! Join the conversation and leave a comment, check out show notes, and get all the links mentioned in this episode below

Key Points From This Episode:

  • Peter and Tim’s respective roles at Sego Ski Co.

  • The motivation behind the founding of Sego Ski Co.

  • Why Tim and Peter decided to add snowboards to their product line.

  • How the new Sego Ski Co. manufacturing facility is benefitting the brand.

  • The foundation that Sego Ski Co. is built upon.

  • Sego Ski Co.’s creative design process.

  • What makes Peter’s designs special.

  • Other elements that differentiate Sego Ski Co. from other companies selling the same type of products.

  • The idea behind the Sego Ski Bookstore.

  • Hopes that Tim and Peter have for the future of Sego Ski Co.

  • Benefits of being a small business.

  • One of Peter’s craziest ski designs.

  • Partnerships that Sego Ski Co. has with several non-profits.

  • Peter’s mission as president of the board of the Teton Valley Ski Education Foundation.

  • The role that skiing played in Tim and Peter’s lives when they were growing up.

  • What Peter and Tim would like to change about the snow industry.

  • Tim and Peter’s thoughts on the increasing popularity of backcountry skiing.

  • An event that Peter and Tim run on the Fourth of July.



What do you think of Sego Ski Co.? Leave a comment below to let us know!

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