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#279 Rebo Bottle // Pierandrea Quarta – A Smarter Approach to Hydration & Sustainability

Rebo Bottle

Cleaning Up the Ocean

One Sip at a Time

To find out more about how Rebo Bottle got its start and what’s in store for the future, Matt interviews Rebo Bottle founder, Pierandrea Quarta




More about the episode

Matt sits down with Rebo Bottle founder Pierandrea Quarta. Rebo Bottle makes a smart water bottle that doesn’t just help you stay on your hydration game but, also is designed to help actively remove plastic waste from natural areas.

Water bottles are fairly simple in and of themselves but, the intricacies behind Rebo Bottle are absolutely incredible. It all started with Pier wanting to do more to help remove plastic from the environment. His past experience working as a Brand Manager for one of the world’s most widely known name brands gave him an opportunity to not only sharpen his knives to build a brand but, also expose him to a newfound passion, sustainability, and coming up with progressive practices to support it. Ultimately Pier wanted to create a product to help push the world towards a much more sustainable future and focusing on something everyone interacted with was the starting point.

Rebo Bottle’s smart bottle isn’t just a container for H20, it’s designed to help encourage people to stay hydrated, track their water intake, and find and track nearby refill stations all through their app.

On top of making a smart bottle with extremely detailed features, Rebo has developed some interesting strategic partnerships to help actively remove plastic from the environment. What’s most remarkable of all is that in creating Rebo Bottle, Pier is building an extremely unique and progressive brand around a global issue in a way that hasn’t really existed.

In this episode of Built On Passion Pierandrea shares what inspired him to dig deeper into sustainability, some of the challenges that came with building Rebo Bottle, and the “how” and “why” behind Rebo Bottle.

Have an opinion? We want to hear it! Join the conversation and leave a comment, check out show notes, and get all the links mentioned in this episode below

Key Points From This Episode:

  • An introduction to Pierandrea Quarta, who he is, and what he does.

  • What sparked the idea for REBO; the plastic waste caused by single use water bottles.

  • Learn more about the incentivized sustainability program that REBO is known for.

  • The strategic partnership REBO has with Parley for the Oceans that assists them in actively removing plastic waste from the environment.

  • What inspired Pier to explore sustainability and develop progressive practices to support it.

  • The role that corporations can play in driving significant change.

  • The vision Pier has to accelerate the transition to a more sustainable future.

  • Hear the story behind the REBO user-mapped refill stations.

  • How the REBO concept has been received by consumers and Pier’s focus on education.

  • What goes into a successful crowdfunding campaign, including building a community.

  • Pier’s advice for those looking to raise capital using crowdfunding: get the product right first!

  • Some of the important insights they have gained from their product smoke test data.

  • The challenges that came with building REBO during COVID and how Pier overcame them.

  • Specific learnings from some of Pier’s biggest mistakes, including what goes into creating a fully sustainable tech product.

  • A sneak peek into some of the exciting features that REBO is planning to introduce.

  • Pier’s advice for entrepreneurs: there’s no perfect moment to start a business, so get started!



What do you think of Rebo Bottle? Leave a comment below to let us know!

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