RY Outfitters

Boulder Denim


Looking for the most comfortable pair of jeans you’ll ever own? Boulder Denim is probably the answer…

boulder denim jeans in use

Boulder Denim, The Basics

Boulder Denim is a climbing apparel company that makes jeans using elastic material that ensures maximum mobility. Their jeans are not only hyper-elastic, but are stain resistant and hydrophobic. Perfect for climbing, hiking, or just lounging around; Boulder Denim Jeans will save you time when heading or leaving the gym and have you ready for any adventure.


“It started as an obsession to find a comfortable pair of jeans that you could put on in the morning and wear cycling, hiking or climbing, and still look stylish for a meeting or night out. After an endless search for the “perfect pair” we decided to create our own and from there Boulder Denim was born. After a very successful Kickstarter, fast forward one year and we are officially open for business. Our goal (and promise) is to create products you can feel good about wearing, from comfort to consciousness.

The Founding Story of Boulder Denim

The journey began when Taz met Brad when they were 15 years old. They became fast friends and ventured into several businesses together, which led to the creation of Boulder Denim. Taz, a climber, saw an opportunity to create jeans that catered to climbers’ needs. Thus, Boulder Denim was born.

Creating the Perfect Jeans for Climbers

These jeans stand out for their stretch retainment, which is an industry-leading 92%. They achieved this through rigorous testing and innovation. The company also incorporated a unique nano-sphere technology that repels stains, liquids, and odors, making the jeans durable and long-lasting.

Commitment to Sustainability

Boulder Denim’s commitment to sustainability is impressive. They manufacture all their products in North America, where workers are paid well and have good working conditions, ensuring ethical and sustainable production processes.

Challenges and Lessons Learned

Starting a business comes with challenges, and Boulder Denim is no exception. They over-promised and under-delivered on delivery times, leading to customer dissatisfaction. However, they learned from their mistakes and focused on delivering quality products that exceed their customers’ expectations.  The dynamic between the two founders is crucial to the company’s success. Taz brings creativity and marketing expertise, while Brad brings a decisive mindset that propels the company forward.



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